How can B2B marketers break free from short-term thinking? In the latest Executive Guidance podcast, Peter Weinberg, Evidenza co-founder and former global head of development for The B2B Institute at LinkedIn, joins Toptal Growth and Digital Marketing Practice Lead, Jeffrey Gangemi, to discuss how brand-building, distinctiveness, and smart marketing investments drive long-term growth. Listen now: https://topt.al/PBcgAv #Marketing #BrandStrategy #B2BMarketing
Toptal
Software Development
Work from Anywhere, Remote 625,120 followers
The World's Top Talent, On Demand®
About us
With over $4 billion in global payments, $200 million in annual revenue, 70k contracts signed — Toptal is the world’s largest fully remote workforce.
- Website
-
https://www.toptal.com/
External link for Toptal
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Work from Anywhere, Remote
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Software Engineering, iOS, Ruby on Rails, LAMP, .NET, Java, Python, JavaScript, C++, C#, HTML5/CSS3, PHP, Scala, Objective-C, SharePoint, Salesforce, Android, Node.js, Django, and MATLAB
Products
![Click here to view Toptal]()
Toptal
Freelance Platforms
Toptal is an elite network of the world's top talent in business, design, and technology, on demand. With over 500 individuals in over 60 countries helping operate our core business, Toptal is the largest fully-distributed, highly-skilled global workforce. Our vision is to be the greatest talent company in the world, connecting the world's top talent with the world's top organizations for their most important business challenges.
Locations
-
Primary
Get directions
Work from Anywhere, Remote 00000, OO
-
Get directions
2810 N Church St
#36879
Wilmington, Delaware 19802, US
Employees at Toptal
-
Derek Martin
Digital Marketing Operations and Technology Leader
-
Markus Sandelin 🍹
I transform organisations by giving people a purpose | 12X ROI in 36mo
-
Giovanni Gargani
Software Engineer
-
Vadim Dagman
Crafting mobile apps with the art of elegant, sustainable software. Technology and Software Development Consultant.
Updates
-
The search landscape is more volatile than ever, and executives can no longer afford to take a hands-off approach to SEO. Jeffrey Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, shares what leaders need to know about SEO audits—and why executive insights are essential to sustainable growth and search success. #DigitalMarketing #SEO
Fair Warning If the word “audit” conjures unpleasant associations for you, then do not read this post. We all know AI search is eating away at traditional SEO. But how do executives know their site, and their business, are ready? How do they ensure they’re not just surviving but thriving in the constantly-evolving battle for organic search traffic? It’s not often first on the list of exciting new growth initiatives, but a smart SEO audit can help executives unlock both short- and long-term strategic benefits within the digital marketing ecosystem. Getting it right requires an experienced hand, and I've outlined some important considerations in this new article: https://lnkd.in/e8AFED44 Bonus: A well-executed SEO audit doesn’t have to be expensive, but it will surely pay for itself in short order. When’s the last time you ran a strategic SEO audit? Thanks to Alan Muther and Ken Clark for expert insights.
-
How do you build a content marketing team that works like a newsroom? In the latest Executive Guidance podcast, Logitech marketing leader Hayley Nelson joins Toptal Growth and Digital Marketing Practice Lead, Jeffrey Gangemi, to discuss how agile thinking, customer insights, and a journalist’s mindset can elevate brand storytelling. Listen now: https://topt.al/PBcDDx #Marketing #BrandStorytelling #MarketingLeadership
-
Marketing agencies will be fighting for clients in 2025: 68% of companies are choosing to work with fewer agencies than they did in the past, according to the Agency Management Institute. In this article, Toptal's Growth and Digital Marketing Practice Lead Jeffrey Gangemi shares how agencies can leverage freelance talent to create a competitive advantage in this new landscape. #MarketingStrategy #MarketingAgency
Are marketing, digital, and creative agencies under threat? Or are they more important than ever? I believe it’s both. Marketing and digital agencies are BOTH under threat and more important than ever. Why? Because internal marketing teams have more toolsets at their disposal, and their goals are always changing, so it's increasingly vital for agencies to bring the right expertise and skill sets to win and deliver great work. But that’s easier said than done. Having worked in tiny, mid-sized, and huge agencies, here is my take on how agency leaders can use on-demand talent to structure more agile teams, evolve their offerings, and keep growing by delivering amazing work for clients: https://lnkd.in/eggt_F49 According to our analysis of data from our partner Lightcast, here are the top 10 most in-demand roles for agencies right now: 1. Paid media managers 2. Copywriters 3. Content marketing managers 4. Media buyers 5. Paid media strategists 6. Proposal writers 7. Provider relations managers 8. Programmatic managers 9. Brand activation managers 10. Social media managers What roles are you struggling to fill? What skill sets are you seeking in the market? Feel free to reach out if you need help finding any of the above, or if you are one of the above and are looking for work.
-
More than 70% of companies use AI in their business functions, according to McKinsey, and human expertise remains a key component of data labeling. Toptal AI expert Akshay Lamba and Reza Fazeli, a machine learning engineer at Toptal and IBM, share strategies for building effective data labeling teams that ensure machine learning success. #DataLabeling #MachineLearning
-
Toptal is excited to welcome Rahul Gupta as the CEO of Technology Services! Rahul has over 24 years of experience guiding large-scale technology transformations, AI/ML integration, and cloud innovation at companies like Conduent, Capgemini, and Infosys. “Our technology services are helping businesses innovate with less risk and greater flexibility,” said Taso Du Val, CEO of Toptal. “We’re looking forward to driving even more value for our clients by expanding our capabilities in this area.” With Rahul’s leadership, Toptal is further committing to its investment in technology services, ensuring that Toptal clients continue to receive the best solutions, teams, and talent to drive their success. Learn more about how Rahul and Toptal Technology Services can help your business: https://lnkd.in/dE93qkEt #Technology #Leadership #TechnologyServices
-
-
From AI-powered search to privacy-first strategies, search engine marketing is rapidly evolving. Asset M., a Toptal marketing expert with experience at UNICEF, Novo Nordisk, and BASF, explores the top 5 trends shaping SEM and PPC today. #DigitalMarketing #AIMarketing #SearchTrends
-
Is your company using the right AI model and cloud platform combo? In this article, Toptal technology leaders TJ Urglavitch and Adrián González Sánchez show how Claude 3 on AWS stacks up against ChatGPT on Azure for businesses in industries like healthcare, finance, and professional services. #CloudComputing #AI #GenerativeAI
The rise of Anthropic’s Claude 3 on AWS has positioned it as a formidable competitor to OpenAI’s ChatGPT on Azure. It was a pleasure working with Adrián González Sánchez to analyze the AI industry buzz around Claude for this article. At Toptal, we advise businesses on cloud AI strategy, and platform selection is an essential piece of this—it influences costs, security measures, and speed of innovation. Excited to share our insights. Let’s discuss!
-
How is Edible Arrangements VP of eCommerce, Erica Randerson, helping a 25-year-old company innovate like a startup? In the latest Executive Guidance podcast, Erica reveals how Edible is making bold moves like scaling eCommerce, launching new brands, and using AI to deliver joy faster than ever. Listen now: https://topt.al/vrczaA #eCommerce #ArtificialIntelligence #Brand
-
At the 2025 World Economic Forum in Davos, Toptal CEO Taso Du Val connected with global leaders to discuss today’s most important topics, including AI, workforce transformation, and energy security. For an inside look at the themes, ideas, and insights from the event, read our detailed overview: https://topt.al/qqcjyN #WEF2025 #AI #Innovation
-