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Advertising best practices

Developer advertising strategy

A Seat at the Table: How Developers Are Influencing Technology Purchases

Large and small corporations are recognizing the skills and talent that developers bring to the table. Companies that can engage and influence developers with valuable tools and solutions are well-positioned for success.

A world without cookies

Learn about the implications of third-party cookie deprecation and explore potential solutions to thrive in a cookieless world.

Advertising to the developer & tech community: a how-to guide for B2B marketers

How are you supposed to market to an audience that isn’t particularly fond of...marketing?

Beyond the product launch: How to reach customers at every stage of the software product life cycle

Every stage in the product life cycle offers opportunities to experiment and improve your marketing plan.
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Practical campaign tips

Creative measurement tests

Explore creative ways for measuring campaign success.

Fuel your B2B strategy with a customer-first approach

A customer-focused mindset is important for marketing to developers, who tend to be skeptical of traditional marketing campaign messaging.

5 keys to creating ads for developers

Engage developers with marketing campaigns that build trust and deliver concrete value.

Targeting basics: the difference between contextual and behavioral targeting

Learn more behavioral and contextual targeting.
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